Marketing Mastery - Framework for Lead Capture & Conversion - Jiu Jitsu X

Course Content

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Self Employment – A Pathway to Freedom

The BJJ Business Model – A Roadmap to Profits

Perfect Price Plans – 3 Tier Upgrade Membership System

Marketing Mastery – Framework for Lead Capture & Conversion

The Ultimate Sales Funnel – How to Get Them to Sign on the Dotted Line

Introduction

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0.0 The BJJ Business Blueprint Introduction

Module 1: Game Winning Ground Work

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1.1 Self Employment – A Pathway to Freedom

1.2 Best BJJ Business Type – Maximizing Profits and Wealth

1.3 Protecting Personal Assets – Applying the Avatar Principle

1.4 Business Insurance Protection – Fundamentals for a Sound Guard Game

1.5 Build BJJ Business Credit – Leveraging the OPM Principle

1.6 Wrap Up – Game Winning Groundwork

Module 2: The BJJ Business Model

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2.0 The BJJ Business Model – A Roadmap to Profits

2.1 Financial Model Deep Dive – A Look at Profit & Loss

2.2 Applying the Model – Know Your Number

2.3 Gold Medal Goal Setting – Aligning Professional & Personal Life

2.4 Wrap Up – The BJJ Business Model

Module 3: Perfect Price Plans

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3.0 Perfect Price Plans – 3 Tier Upgrade Membership System

3.1 The BJJ Program – Build the Foundation of Your School

3.2 Membership – The Relationship Between Program and Price

3.3 Up Front Money – The Best Form of Money

3.4 Other Options – Alternative Approaches to Membership

3.5 The Merch – Everybody Loves Gear

3.6 Wrap Up – Perfect Price Plans

Module 4: Marketing Mastery

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4.0 Marketing Mastery – Framework for Lead Capture & Conversion

4.1 The #1 Marketing Strategy – Website Lead Capture and Nurture

4.2 Auto Response Campaigns – Put Your Marketing on Autopilot

4.3 10 Ways to Drive Traffic

4.4 The Future of Marketing – Artificial Intelligence

4.5 Wrap Up – Marketing Mastery

Module 5: The Ultimate Sales Funnel

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5.0 The Ultimate Sales Funnel – How to Get Them to Sign on the Dotted Line

5.1 Sales Process Walk Through

5.2 7 Step Sales System – Sign Up More Students

5.3 Circle Back – The Art of the Follow-Up

5.4 Sales Commission – Create a Pay for Performance Culture

5.5 Wrap Up – The Ultimate Sales Funnel

Module 6: Assembling A Black Belt Team

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6.0 Assembling a Black Belt Team – How to Recruit and Manage Employees

6.1 Time – The Most Precious Resource

6.2 Organizational Chart – Putting People in the Right Places

6.3 Staff System – Team Roles and Responsibilities

6.4 The Best Recruitment Tool – Martial Arts Internship Program

6.5 Hiring Best Practices – 7 Steps to Save Your @$$

6.6 Cultivating Culture – Know Your Why

6.7 Team Management – How to Be an Effective Executive

6.8 Wrap Up – Assembling a Black Belt Team

Module 7: Key Performance Indicators

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7.0 Key Performance Indicators – Know When to Hold’em and When to Fold’em

7.1 KPI Dashboard – Know Where You Are & Where You Are Going

7.2 7 Essential Business Reports – What Gets Measured Gets Managed

7.3 The Finance Meeting – Checking the Health of Your Business

7.4 Wrap Up – Key Performance Indicators

Module 8: The Tax Closed Guard

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8.0 The Tax Closed Guard – How to Shield Wealth from Uncle Sam

8.1 10 Ways to Minimize Taxes

8.2 Audit Guard – Steel Cage Record Keeping

8.3 6 Wealth Building Strategies – Tax Savings and Retirement Strategies

8.4 Wrap Up – The Tax Closed Guard

Outro

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9.0 Course Wrap Up

BJJ Business Blueprint

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